Be a judge for British Sausage Week
We were tasked with raising awareness of the upcoming British Sausage Week by finding a ‘Senior Sausage Selector’ who would play a significant part in this year’s British Sausage Week.
The sausage aficionado would take part in the official tasting of hundreds of sausages, entered by butchers across the UK as part of the British Sausage Week competition to identify the most flavoursome and premium sausages in the country.
We worked with head judge and master butcher Keith Fisher who has had his palate insured for a million pounds and his great great grandfather had been the butcher to Queen Victoria.
The results delivered coverage on all 40 regional BBC stations and totalled 59 stations delivering a weekly reach of over 8 million.
All the interviews engaged with the story, got excited by the job vacancy and even interviewed local butchers to provide a real local talking point on air.