amazon marketplace on black friday
Every year millions of UK customers flock to Amazon on Black Friday in search of great deals. Thousands of small and medium sized businesses rely on the company to get their products to consumers, so Amazon wanted to make a series of short films profiling firms that have expanded by using their services.
Over the course of a month we visited 6 different businesses to ask them how Black Friday has helped them expand, and to get an insight into how they use Amazon. We filmed them in multiple locations, including one of Amazon's fulfilment centres, and interviewed the owners to ensure all the key messages were delivered. The films eventually sat side-by-side on one webpage, so we had to make sure each one has its own character. The end result was six distinctive films, all telling compelling stories about Black Friday and how Amazon has helped them to grow.