Bridgestone, Chase Your Dream No Matter What
We worked with Bridgestone who wanted to raise awareness of their Chase Your Dream, No Matter What activation of their Worldwide Olympic Partnership in Europe. The activation focused on the stories of former and current Olympians and their perseverance to chase their dream. The aim of the broadcast PR campaign was to encourage, inspire and help people of all ages, abilities and passions to find the strength to chase their dream and overcome the obstacles they face on life’s journey.
We used recent Bridgestone research which revealed the types of dreams Brits are having nowadays; how many of us have more humbler dreams such as being financially secure or spending more time with family, and how we no longer "dream big". We had former British Decathlete and Double Olympic Gold Medallist, Daley Thompson, to front the campaign and deliver the message that we should still aim high and go after our dreams.
We landed live interviews on Sky Sunrise, talksport and talkradio as well as interviews across 11 BBC and commercial regional radio stations. Total potential reach of the campaign was over 5,900,000.