GIBRALTAR LITERARY FESTIVAL 2019

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We were tasked by Gibraltar to highlight the tourist experiences in Gibraltar around the annual Literary Festival which happens every November

We partnered with Jazz FM for a 6 week promotion of their flagship breakfast show which included a weeks outside broadcast

During the penultimate week of the promotion, the breakfast show broadcast live from Gibraltar with interviews from the Gibraltar tourist board and local tourism spokespeople, The coverage was broadcast live on Jazz FM and highlights on their Facebook and Youtube pages, 

The overall campaign had a reach of 892,000 with impacts of 6,284,000 and over 11,000 entries into a competition to win a holiday to Gibraltar