Children and teenagers think buying property is 'child's play'
We were tasked by Halifax to create a fun campaign around mortgages to tie in with the launch of their new 'jargon buster' website tool. The challenge here was to make what is admittedly a boring subject into an interesting discussion topic.
Our idea was to carry out research on young people aged 11-21, to find out exactly how much they know about buying houses. The research results revealed the amusing misconceptions young people have about mortgage terminology e.g. some of the youngsters interviewed thought stamp duty was paying for money for stamps, so we built our story around these revelations.
We sourced former children's TV presenters, Dick and Dom to front the campaign and add credibility and humour to the story.
Interviews secured included Sky News Sunrise, talkSPORT, talkRADIO, and 14 BBC and regional commercial radio stations including BBC Ulster, Radio City and Radio City Talk. Total potential reach was over 7,400,000.