launch of the annual global trade forecast
Our brief was to secure national and international coverage for one of HSBC’s biggest ever reports into the service sector. We worked with our client to craft a message that had immediate cut-through with the media, and then used our extensive contacts to reach business journalists on a wide range of outlets. Part of the process also involved working with both the HSBC Global and UK comms teams in the days running up to the launch to ensure all the key messages were landed.
We secured interviews on flagship programmes with national and international broadcasters. HSBC’s spokespeople appeared on CNBC’s Squawk Box, Bloomberg TV, BBC World News’ World Business Report and CNNmoney; programmes that are watched by millions of people.
In the UK we secured interviews on the highly regarded Wake Up To Money on BBC Radio 5 Live, Nick Ferrari’s breakfast show on LBC as well as the business programme on Jazz FM. In the UK alone, we reached more than 8 million people on just 4 radio stations. Our interviews on the international broadcast outlets - BBC World, Bloomberg, CNBC – reached tens of millions of viewers across the world.