RAJAR Q3 2016: Digital radio continues to grow

As new Rajar listening figures are released, who are the winners and losers in the radio industry.

RAJAR Q3 2016

89% of British people - or 48.2 million adults - listened to the radio at least once a week over the quarter, an increase of 320,000 on last year.

Chris Evans' BBC Radio Two breakfast show lost more than 400,000 listeners in the three months after he quit Top Gear, new figures show.  The show attracted 9.06 million listeners per week in the third quarter of 2016, compared with 9.47 million in the second quarter and 9.42 million in the same period last year.

Nick Grimshaw's morning offering on Radio One has also lost listeners but the once-doomed digital station Radio 6 Music has continued to grow its audience for a fifth consecutive quarter with 2.34m listeners each week – the biggest digital station

Radio 4's Today programme suffered a small drop, down to 7.1 million from 7.35 million the quarter before but an improvement on 6.76 million at the same time last year.

However, Radio 4 as a whole posted a weekly reach of 11.23 million during the period from June 27 to September 18, the station's second highest audience after a record second quarter.

Radio 1 also improved its reach, pulling in 9.87 million listeners in the third quarter, rising to 10.9 million when listeners aged 10 to 14 are included, compared with 9.46 million last quarter, and 10.56 million last year.

Second quarter for talkRADIO gives the station 80,000 extra listeners – now with 304,000 weekly, compared with 224,000 last quarter.  Julia Hartley-Brewer’s mid-morning slot has more than doubled its audience   

Overall digital listening to commercial stations is now at 45.9% (up from 41.2% in Q3 2015), ahead of digital listening to BBC stations which is at 44.9% (up from 42.4% in Q3 2015).

KISSTORY claims the biggest all digital commercial radio station spot with 1.6m listeners, overtaking Absolute 80s

Smooth Extra has more listeners than Planet Rock and BBC Radio 1Xtra – with over a million weekly reach

Radio X UK has increased to 1.265m to 1.189m, whilst London drops from 442,000 to 378,000

Absolute Radio Network celebrates record reach of 4.5m and Christian O’Connell has a record 1.9m listeners

The Capital brand has reached a record audience of 8.7m listeners nationwide, but drops in London by 253,000

Capital keeps the most commercial listeners in London, followed by Kiss then Magic

LBC UK gets a record 1.8m UK listeners each week, but loses 301,000 people in London taking it 991,000. It leads the way in market share with 5.1

In its first set of RAJAR results, Heart extra reaches 664,000 listeners every week