We were delighted to play host this morning to Siobhan Kennedy, Business Editor at Channel 4 News, and Sarah Fountain, Planning Editor at the BBC’s Business and Economics Unit, for the latest in our broadcast events, Talking Business. They gave us top tips for getting business stories on TV and radio – here are the highlights…
1. A good case study always brings a business story to life. Brands aren’t thinking enough about humanising the messages they’re trying to get across
2. It’s all about pictures. To stand a good chance of getting on TV, businesses have to provide interesting filming opportunities – too often it’s an after-thought.
3. Setting up filming opportunities for TV can be a pain, so always plan as far ahead as possible. It’s no good having the best story in the world if you get on the phone to broadcasters the day before it’s due to go out.
4. The big themes for the BBC and Channel 4 News at the moment are Brexit, employment rights, women in business, technology and the gig economy.
5. Be straight when it comes to pitching a story. Focus on the facts, what the filming opportunities are and who you’re putting up as spokespeople and case studies.
6. Don’t always think big picture or hard news lines. Sometimes the micro approach works – a case study with a quirky filming opportunity can do the trick.