Sing-a-long in his garden

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We were immensely proud to provide broadcast PR support for the 2016 Sentebale Charity Concert at Kensington Palace, working with Prince Harry and the Sentebale team.

Prince Harry enlisted the help of Coldplay, Joss Stone, Laura Mvula, George the Poet, Nico and Vinz and a Besotho Youth Choir to perform at the charity gig, which was staged to raise funds and awareness for children affected by HIV living in sub-Saharan Africa. 

Our brief was to promote the concert to a mass audience.

Through using not just the talent available, but also the choir from Lesotho we were able to achieve broadcast coverage across national and regional TV and radio.

We used one hour of George The Poet’s time to deliver 53 radio stations including BBC Radio 2, BBC Radio Shropshire and BBC Cumbria delivering a total reach of 17m.

We secured national coverage on Good Morning Britain with the choir and Prince Seeiso plus had the weather broadcast from Kensington Palace on the morning of the concert.