Launch of global landmines initiative
We were asked by The HALO Trust and the Mines Advisory Group to launch a new campaign to rid the world of landmines by 2025.
Conversations with national and international broadcasters started a month before launch, and when we finally got to the day itself we had secured CBS, NBC, ITV News, BBC News at Ten, Channel 4 News, BBC Breakfast, Good Morning Britain and BBC World TV.
We ensured the involvement of Prince Harry did not overshadow the messages the charities wanted to get across. MAG and The HALO Trust were able to highlight issues important to them in multiple interviews on a wide range of top tier programmes.