First British woman to successfully conquer K2
We were tasked with landing broadcast interviews for Vanessa O’Brien, the first British woman to successfully conquer the world’s second tallest and toughest mountain, K2. Vanessa wanted to share the story of her record breaking achievement when she endured temperatures of minus 40 Degrees Celsius whilst climbing to the top of K2.
The main challenge we faced was that we were tasked with arranging broadcast interviews months after Vanessa had completed the challenge. Despite this, we secured live interviews on Sky Sunrise, BBC Radio 5 Live, talkRADIO, talkSPORT, and regional BBC radio stations including BBC Radio Scotland. Alongside this, we secured a print interview with the Daily Express and Vanessa’s story covered a full page on the front cover of the paper’s Women’s section. Total audience reach was over 9,400,000.