Weetabix announces £30 million investment in UK manufacturing
Weetabix is the best-selling cereal brand in the UK and they came to us with one aim – to secure top tier coverage for a new multi-million pound investment programme in their Northamptonshire factory. We used our extensive contacts to put together a busy morning of broadcasting for the company’s CEO, and then briefed him on what to expect from the various interviews.
Within hours we had confirmed highly prized slots on some of the most prestigious programmes on radio and TV; BBC Breakfast, Today, BBC Radio 5 Live Breakfast, Business Live on BBC World TV, Sky News Ian King Live, and Bloomberg.
In the UK alone we reached more than 17 million people on both radio and TV. Our interviews on international broadcasters – Bloomberg and BBC World TV – reached tens of millions of people around the world.