International Wallpaper Week

Scarlett Moffatt launches limited edition charity wallpaper with Superfresco Easy for International Wallpaper Week.

How many times have you walked into someone’s house, didn’t like the look of what you saw, didn’t say anything about it and just went off them a little bit? If you did, then you’re not alone.

This summer, we were tasked with helping to inspire better mental health, following new research which revealed that 72% of Brits agree that their current home interior is good for their mental health.

The study, which was commissioned for 2021 International Wallpaper Week, also revealed that we’re quick to judge friends, family and new partners on the way they’ve decorated their home, but we stay quiet about it, whilst 75% said the design of their own home was very important, and 63% said it was important to them because it made them feel happier.

To help inspire Brits to create a space that’s not only about personal choice, but also about creating a space that’s good for our mental health, we enrolled the help of TV presenter, home interiors expert and Samaritans charity ambassador Scarlett Moffat to launch a new wallpaper, Superfresco Easy, to inspire happiness and get people to understand the small interior changes that can make a difference Things like bright colours, more light and the reduction of clutter can do wonders for us.

Through an integrated social and broadcast campaign, we made Graham and Brown and Samaritans part of the mental health conversation, resulting in a hugely successful campaign which secured 155 pieces of broadcast coverage in top tier outlets including Stephs Packed Lunch, Sky News Radio and Heart Radio. The campaign also resulted in a total audience reach of 47M, driving mass market awareness of Superfresco Easy wallpaper.