Good Broadcast Delivers: How brands can land the perfect Christmas campaign
Good Broadcast Delivers: How brands can land the perfect Christmas campaign
We’re delighted to invite you to our latest ‘Good Broadcast Delivers…’ breakfast briefing event, which is coming up on Wednesday 25th October.
This time we’ll be joined by Senior Planning Producer at Good Morning Britain, Carl Hemp, to give an insight into how brands can land strong coverage at Christmas on one of the biggest national TV outlets.
The Q&A event, hosted by our Head of Broadcast, Matt Gooderick, will give you the chance to hear the latest news on ITV’s guidelines when it comes to branding, what producers are looking for and a behind the scenes overview of the show’s day-to-day operations.
The event will take place at our London offices in Victoria with an 8.15am arrival time (for an 8.30am start) and a finish time of 9.15am. Breakfast will be provided.
Speakers:
Carl Hemp, Senior Planning Producer, Good Morning Britain
Matt Gooderick, Head of Broadcast, Good Broadcast
This event has passed. To join our events guestlist or for a copy of our previous event recordings, please contact us.
Good Broadcast Delivers: Getting inside the mind of podcast producers
Good Broadcast Delivers: Getting inside the mind of podcast producers
We’re delighted to invite you to our latest ‘Good Broadcast Delivers…’ breakfast briefing event, which is coming up on Thursday 8th June.
This time we’ll be talking about all things podcasts and we’re very excited to announce our guest line-up. Joining us in person will be Sam Bonham, Senior News Editor for BBC’s Newscast podcast, and Tom Fenner, producer of Jon Snow’s Snowcast podcast.
The Q&A event, hosted by our Head of Broadcast Matt Gooderick, will aim to get inside the mind of podcast producers and gain insights on how PRs can most effectively make an impact within this area of broadcast media.
The event will take place at our London offices in Victoria with an 8.15am arrival time (for an 8.30am start) and a finish time of 9.15am. Breakfast will be provided.
Speakers:
Sam Bonham, Senior News Editor, BBC’s Newscast Podcast
Tom Fenner, Producer, Snowcast Podcast
Matt Gooderick, Head of Broadcast, Good Broadcast
This event has passed. To join our events guestlist or for a copy of our previous event recordings, please contact us.
Good Broadcast Delivers: Talk TV and Times Radio
Good Broadcast Delivers: Talk TV and Times Radio
Times Radio and Talk TV feature a unique editorial agenda with presenters who cover breaking news and well informed discussions, whilst also knowing how to get the nation talking. For our latest “Good Broadcast Delivers…” event, we hosted Entertainment Producer at Times Radio and Producer at Talk TV, Johnny Seifert, alongside our Head of Broadcast, Matt Gooderick, to give us the inside track into how to land a Christmas campaign amidst the cost of living crisis.
From pitching during a cost of living crisis through to how to get noticed in the current editorial landscape, we covered a range of themes including:
The best timings of when to launch campaigns in the run up to Christmas
The key editorial themes to play into, to effectively land broadcast coverage
The latest insight into what kind of spokespeople work best for what shows across the Times Radio and Talk TV network
Please do get in touch if you’d like a copy of the recording and, of course, do let us know if we can help support you with your broadcast PR offering.
Speakers:
Johnny Seifert, Entertainment Producer at Times Radio, Producer at Talk TV
Vishal Gadhavi, Director, Good Broadcast
Matt Gooderick, Head of Broadcast, Good Broadcast
This is the latest in our series of virtual ‘Good Broadcast Delivers’ events.
This event has passed. To join our events guestlist or for a copy of our previous event recordings, please contact us.
Neighbours Finale, Channel 5
After a record-breaking 37 years on-air, the iconic TV show Neighbours came to an end this month. With storylines ranging from heartwarming to tragic, the show has enjoyed a place in the hearts of the nation for decades.
We were challenged by our client Channel 5, to give Neighbours the send off it deserved by helping to attract the biggest ever Channel 5 audience for the show’s finale, a final episode which saw past Ramsay street stars reuniting with the present cast to close the show.
Given the nostalgia that this subject would create, we knew we had to team up with one of the soap’s most iconic stars. Cue legendary Neighbours actor Alan Fletcher (aka Dr Karl Kennedy) to reflect on the 37 years of the show, the last 28 years that he’s been on the show and to get the nation tuned into the last ever episode of the soap.
We managed to cut through a particularly crowded news agenda and secure 23 pieces of high-quality broadcast coverage. The results included coverage on the likes of Radio 2 breakfast show with Zoe Ball, Radio 2’s Sound of the 90’s with Fearne Cotton, BBC Radio 4, Heart Radio as well as a whole host of BBC radio, reaching an audience of over 58 million.
In line with our objectives, the final episode attracted the biggest audience that it has ever achieved on the channel – more than 3 million UK viewers tuned in to see Hollywood actress Margot Robbie as well as the iconic return of Scott and Charlene to Ramsay Street.
Secrets to Success: how charities can maximise the impact of broadcast PR
Secrets to Success: how charities can maximise the impact of broadcast PR
The opportunities for charities to build a direct, emotional connection with audiences through TV and radio are unparalleled. But competition for airtime is fierce and maximising the impact of campaigns to deliver tangible impact is both a science and an art.
For this broadcast PR event, BBC veteran Jack Baine is joined by two industry experts who share the perspectives of an in-house communicator and a TV correspondent.
Jim Reed, Health reporter, BBC News offers his perspective on how charities can work best with the editorial channels to shape engaging content.
Kate Jones, Director of Communications at Macmillan Cancer Support shares her view son how to achieve excellence in end-to end broadcast planning, from creating engaging stories, to amplifying broadcast work across multiple channels including owned, paid and social.
Speakers:
Jim Reed, Health Reporter, BBC News
Kate Jones, Director of Communications at Macmillan Cancer Support
Jack Baine, Head of Broadcast, Good Broadcast
This event has passed. To join our events guestlist or for a copy of our previous event recordings, please contact us.
Why TalkTV will get people talking – and what it means for PR
Why TalkTV will get people talking – and what it means for PR
Jack Baine, Head of Broadcast at Good Broadcast shares his opinion with PR Week on how PRs should embrace the new launch of TalkTV and capitalise on the new opportunities it creates for brands.
Read the full PR Week article below.
The clue is in the name. TalkTV is a televised offshoot of TalkRADIO, which has been broadcasting since 1995, and its mission is to get people talking.
It was already succeeding before its first show began, thanks, in large part, to the Rupert Murdoch-media apparatus it already has installed around it (Murdoch bought TalkRADIO in 2016).
To get people chatting, TalkTV has hired celebrities to front its shows who create controversy. Some go looking for it, to others it comes naturally. Either way, it ensures publicity, good or bad.
Two divisive figures, Piers Morgan and Donald Trump, helped launch the channel last night. Famous faces including Jeremy Kyle and Sharon Osborne will grace the its initial output. They join others in an ensemble cast drawn together for their talent as walking talking points.
TalkTV flooded with criticism as Jeremy Kyle returns to TV https://t.co/QPer6QGmGL
— Birmingham Live (@birmingham_live) April 26, 2022
Morgan has taken headline billing. Reviled and enjoyed in varying measures, he is a big signing for the nascent channel. You don’t have to warm to him to know he has a command of how the mechanics of PR and the media grind together to power the engine of publicity.
His PR is not flawless, but he won over plenty of one-time haters during the pandemic by refusing to kowtow to amateurish attempts by MPs to swerve crucial questions over the impact of COVID-19 – a daily performance that had viewers cheering him on through a mouthful of Frosties. Some of his savagings were brutal. In the process he propelled GMB to the number one breakfast TV show in the UK (the day before he walked off the show in a huff after a row with the weatherman over Meghan Markle).
So, what to expect from TalkTV? If the launch of its closest competition, GBNews, is anything to go by, the big talking points will not be about its content, but the programming and production. GBNews had a big hitter of its own in Andrew Neil, last seen wandering away shaking his head.
TalkTV launched last night and Murdoch, 91, who is probably enjoying one last roll of the media dice, has demonstrably not allowed money to stand in the way of the channel’s image. The opening shows had solid production values – compared to GBNews it looked lavish.
Certainly Murdoch’s media empire has been trailing the launch with front-page splashes a PR would kill for. The front page of The Sun this week carried ‘news’ of Trump’s thoughts on the Duke and Duchess of Sussex directly lifted from the launch interview before it aired, like an internal news cycle going in reverse.
BREAKING: In new bombshell from my interview, President Donald Trump calls for the Queen to strip Prince Harry & wife Meghan of all royal titles.
Calls Harry ‘embarrassing’, ‘disrespectful’ & ‘the most whipped man in the world.’ pic.twitter.com/nAsSwXA6Qp— Piers Morgan (@piersmorgan) April 24, 2022
The interview last night did generate some talking points, but Trump vs Morgan is not Frost vs Nixon. The good news for PRs invested in newsjacking is that it doesn’t matter. The channel is not about news, but divisive opinion from big names recycled into news. That’s good news for PR.
“With the advent of TalkTV, and other more ‘opinion-led’ news outlets in recent years, the broadcast media landscape is changing, and it needs to be embraced, not dismissed or ignored because it feels different,” says Jack Baine, head of broadcast at Good Broadcast (part of Good Relations), who spent 21 years at the BBC.
“TalkTV, and the like, are bound to divide opinion among viewers. Some will love the outspoken nature of it all, others will loathe it, but PRs should be thinking of ‘opportunity’.
The broadcast media landscape is changing, and it needs to be embraced, not dismissed or ignored because it feels different
“If a story or campaign is thought about carefully, and it has the right angle for the right show and the right presenter, then it can fly.
“On TV and radio, PR is all about creating stimulating debate with punchy, controversial or even fun talking points, so why not lean into these new outlets?”
On last night’s showing Morgan fans can expect GMB-style rants about wokery, cancel culture and anything else that inflames the passions of this self-styled ‘frustrated liberal’, although without the balance provided by former breakfast show co-host Susanna Reid, whose inherent journalistic sense of balance reined in his wilder frequent excesses.
Some might suggest TalkTV missed out by not signing Reid to reunite the GMB team, which had alchemic chemistry, but perhaps producers feared that might spoil the fun – and the potential for headlines (including those written by outlets outside the Murdoch empire). Certainly the name of the show – Piers Morgan Uncensored – suggests restraint is not on the agenda.
Again, that’s good news for PR. When Morgan wasn’t getting worked up by MPs, minor royals or opinionated students, he memorably took umbrage over Greggs’ launch of a vegan sausage roll. His perplexed annoyance propelled the news everywhere, contributing to spectacular publicity – and sales – for such a humble product.
TalkTV may not enrich the UK’s cultural landscape. Instead we may discover a crop of self-publicists arguing about Katie Price. Murdoch is rumoured to be keen on adding Alan Sugar and Jeremy Clarkson to his stable of presenters, neither of whom has a reputation for keeping their opinions to themselves.
Whatever happens – and bigger media launches than this have flopped – for now it’s likely to afford opportunities for PR to take advantage of.
Hope After Stroke, Stroke Association
Raising awareness of #HopeAfterStroke for Stroke Association
Good Broadcast were challenged to raise awareness and increase engagement of Stroke Association’s ‘Hope After Stroke’ campaign – a fundraising campaign designed to demonstrate how donations can give hope to survivors after a stroke.
To bring to life the devastating impacts that strokes can have on people’s lives, and establish the difference ‘hope’ can make to a survivor’s recovery, we set out to provide media with tangible statistics on the knock-on effects that many stroke survivors experience.
Working closely with the charity, we commissioned a unique piece of research amongst the Stroke Association’s database of stroke survivors – which offered us a level of insight that no other data could, while also eradicating any third party research costs.
To launch this year’s #HopeAfterStroke campaign we have published a new survey of over 3,500 stroke survivors that lays bare the practical, emotional and physical impact of having a stroke. The survey found that: pic.twitter.com/UYCxmDb3Af
— Stroke Association (@TheStrokeAssoc) October 13, 2021
This research provided impactful figures relating to the measurable impact of a stroke on survivors’ employment, relationships and accommodation, which enabled us to capture mass media attention. But critically, it also allowed us to convey the fundraising messaging around the ‘power of hope’ in stroke recovery.
We focused on national broadcast slots and key regional outlets, securing 161 pieces of coverage including Sky News, ITV, BBC Radio 2 and Times Radio, with 100% of the coverage featuring a Stroke Association spokesperson and carrying key campaign messages.
It was the charity’s most successful PR campaign ever delivering over 430 pieces of media coverage with 86% key message penetration, the highest web traffic the charity has ever seen, translating to nearly 100,000 additional visitors to the donations page, and crucially, securing £364,295 in donations, making a valuable difference to many stroke survivors’ lives. Furthermore, consumer tracking showed that ‘concern regarding strokes’ amongst the public increased by 6% over the campaign period, despite Covid-19 dominating public consciousness.
Just Dance 2022 Launch, Ubisoft
Move over dad-dancing, because mum-dancing is taking over. To celebrate the launch of the new Just Dance 2022 game, we worked with Ubisoft and self-confessed mum dancer Kimberly Wyatt to celebrate the rise of the ‘mum-dance’ and encourage the family to get dancing together in the run up to Christmas.
Thanks to the popularity of dance-related social media trends, 2021 has seen a considerable increase in mums sharing their dance moves and has led to the rise in embracing the mum-dance! What do we mean by the mum-dance? It’s the classic, and often awkward, move that sees people shuffle their feet from side to side combined with some clicking of the fingers – or actually, the mum-dance can be whatever moves your mum wants to throw!
Our research showed that a whopping 73% of mums in the UK confess to being a mum-dancer, with over a third 34% saying they embrace it each time they dance and a fifth (21%) saying they still love to dance despite it making their children hide with embarrassment! The research, which was commissioned by Ubisoft – the publishers of family game ‘Just Dance’, also revealed the go-to mum dancing songs from a list of classic hits. Abba’s ‘Dancing Queen’ topped the list followed by Gloria Gaynor’s ‘I Will Survive’ and Queen’s ‘Don’t Stop Me Now’.
To help spread the word, we teamed up with Pussycat Doll and self-confessed mum dancer Kimberley Wyatt to encourage mums and their families around the UK to pick up a copy of Just Dance 2022 and get everyone dancing together and having fun.
Despite an extremely crowded news agenda, the broadcast outreach drove coverage in 12 high quality BBC regional outlets with a 1.6M audience reach positioning Just Dance 2022 as a fantastic Christmas present for all the family.
Channel 5 News
Good Broadcast Delivers: Channel 5 News
For this session in our series of discussions with high profile broadcasters, we’re delighted to welcome Jess Bulman, Deputy Editor of Channel 5 News for a Q&A with our Head of Broadcast and former BBC editor Jack Baine.
Watch this ‘behind the scenes’ discussion to gain an insight into their Chanel 5’s new hour-long news and features programme, presented by Sian Williams weekdays between 5pm and 6pm, and find out how PRs can secure coverage.
Speakers:
Jess Bulman, Deputy Editor, Channel 5 News
Jack Baine, Head of Broadcast, Good Broadcast