The opportunities for charities to build a direct, emotional connection with audiences through TV and radio are unparalleled. But competition for airtime is fierce and maximising the impact of campaigns to deliver tangible impact is both a science and an art.

For this broadcast PR event, BBC veteran Jack Baine is joined by two industry experts who share the perspectives of an in-house communicator and a TV correspondent.

Jim Reed, Health reporter, BBC News offers his perspective on how charities can work best with the editorial channels to shape engaging content.

Kate Jones, Director of Communications at Macmillan Cancer Support shares her view son how to achieve excellence in end-to end broadcast planning, from creating engaging stories, to amplifying broadcast work across multiple channels including owned, paid and social.

Speakers:
Jim Reed, Health Reporter, BBC News
Kate Jones, Director of Communications at Macmillan Cancer Support
Jack Baine, Head of Broadcast, Good Broadcast

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