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Driving cultural impact by creating awareness and positioning Neighbours as one of the most iconic soaps of the past three decades.
After a record-breaking 37 years on-air, the iconic TV show Neighbours came to an end this month. With storylines ranging from heartwarming to tragic, the show has enjoyed a place in the hearts of the nation for decades.
We were challenged by our client Channel 5, to give Neighbours the send off it deserved by helping to attract the biggest ever Channel 5 audience for the show’s finale, a final episode which saw past Ramsay street stars reuniting with the present cast to close the show.
Given the nostalgia that this subject would create, we knew we had to team up with one of the soap’s most iconic stars. Cue legendary Neighbours actor Alan Fletcher (aka Dr Karl Kennedy) to reflect on the 37 years of the show, the last 28 years that he’s been on the show and to get the nation tuned into the last ever episode of the soap.
We managed to cut through a particularly crowded news agenda and secure 23 pieces of high-quality broadcast coverage. The results included coverage on the likes of Radio 2 breakfast show with Zoe Ball, Radio 2’s Sound of the 90’s with Fearne Cotton, BBC Radio 4, Heart Radio as well as a whole host of BBC radio, reaching an audience of over 58 million.
In line with our objectives, the final episode attracted the biggest audience that it has ever achieved on the channel – more than 3 million UK viewers tuned in to see Hollywood actress Margot Robbie as well as the iconic return of Scott and Charlene to Ramsay Street.